Publicity

Exerpt
- Robert Greene [ Author of "The Art of Seduction" ]

The ideal lover

"Casanova was perhaps the most successful seducer in history; few women could resist him. His method was simple: on meeting a woman, he would study her, go along with her moods, find out what was missing in her life, and provide it. He made himself the Ideal Lover.

The bored burgomaster's wife needed adventure and romance; she wanted someone who would sacrifice time and comfort to have her. For Miss Pauline what was missing was friendship, lofty ideals, serious conversation; she wanted a man of breeding and generosity who would treat her like a lady. For Ignazia, what was missing was suffering and torment.

Her life was too easy; to feel truly alive, and to have something real to confess, she needed to sin. In each case Casanova adapted himself to the woman's ideals, brought her fantasy to life. Once she had fallen under his spell, a little ruse or calculation would seal the romance (a day among rats, a contrived fall from a horse, an encounter with another woman to make Ignazia jealous).

The Ideal Lover is rare in the modern world, for the role takes effort. You will have to focus intensely on the other person, fathom what she is missing, what he is disappointed by. People will often reveal this in subtle ways: through a gesture, tone of voice, a look in the eye. By seeming to be what they lack, you will fit their ideal.

To create this effect requires patience and attention to detail. Most people are so wrapped up in their own desires, so impatient, they are incapable of the Ideal Lover role. Let that be a source of infinite opportunity. Be an oasis in the desert of the self-absorbed; few can resist the temptation of following a person who seems so attuned to their desires, to bringing to life their fantasies. And as with Casanova, your reputation as one who gives such pleasure will precede you and make your seductions that much easier.

' The cultivation of the pleasures of the senses was ever my principal aim in life. Knowing that I was personally calculated to please the fair sex, I always strove to make myself agreeable to it.' -- Casanova"